![]() ![]() Regina Anaejionu, Creative Director at byRegina Marketing builds influence When marketing is done well, sales become easy, because the customer not only believes their situation can change but that your product will be a key part of that change." "Marketing is educating your potential customers, raising their desire for transformation, and increasing their ability to make an informed sales decision by differentiating your solutions from all their other options. Savannah Thieneman, Marketing Manager at Slingshot Marketing is educating and transforming If your company is in front of a potential client, that's marketing." I would also include things that you wouldn't expect: employees' social media presence, your brand image, and location. This would include your average marketing: emails, billboards, and advertisements. "I would define marketing as promoting yourself to potential customers in any form on any platform. Hear about the latest marketing news, trends, and events from the Inside Modern Marketing Newsletter. ![]() We interviewed seven experienced marketing professionals to find out their marketing definition. However, the American Marketing Association (AMA) defines it as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is defined as both "the process or technique of promoting, selling, and distributing a product or service," and "an aggregate of functions involved in moving goods from producer to consumer." People hear it, and immediately think they know what it is, but the actual marketing definition isn't something that a group of people might easily agree upon.Īccording to the Merriam-Webster dictionary, it takes a few entries to explain the meaning of the word. Marketing is a widely recognized, yet often misunderstood word. Do yu think you know the definition of marketing? Here's some food for thought.
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